Tuesday, May 23, 2006

The BigBook Technique

After failing to win several arguments on this point, the engineers became exasperated and decided to hold an intervention with the CEO. They each bought a copy of Brooks' book, brought the CEO into a conference room, and stacked up the copies of the book, telling him, It is extremely urgent that you read this book. We've bought you many copies so that you might read it faster. They made their point.