The two most interesting parts of this:

Its name (never mentioned in the commercials) is Sascha, after the wife of the founder of the company.

Is it supposed to be flattering to a lady to name a beer-drinking bear after her?

parent Miller Brewing had discontinued it over concerns it might be interpreted as marketing beer to children; R.J. Reynolds Tobacco had recently been forced to discontinue its Joe Camel character for similar reasons.

(tvacres.com)