The movie is set in a small town in provincial France, mid-1950s. About halfway through the film, the town's mayor puts up notices forbidding anyone to eat anything but bread and weak tea during Lent (which of course coincides with the opening of the new chocolaterie). I almost laughed when they showed a close-up of the notice. The headline was set in ITC Benguiat, a typeface which debuted in 1978 and was mainly popular in the '80s.