Wednesday, December 03, 2003

How to Design a Commercial Website

  • Your website is an advertisement.
  • Make it enjoyable.
  • Actually sell something.
  • Give something away.
  • Gather email addresses.
  • Let your visitors contact you.
  • Optimize each page for the search engines.
  • Don't neglect the little things.
This is about as far from the academic/W3C/blogger/CSS-P culture as you can get. Pure, mercenary capitalism drives you to create text-based and accessible(er) websites. After all, the seach engine is the most common text-only browser.