• Your website is an advertisement.
• Make it enjoyable.
• Actually sell something.
• Give something away.
• Gather email addresses.
• Let your visitors contact you.
• Optimize each page for the search engines.
• Don't neglect the little things.

This is about as far from the academic/W3C/blogger/CSS-P culture as you can get. Pure, mercenary capitalism drives you to create text-based and accessible(er) websites. After all, the seach engine is the most common text-only browser.