There's just something about typing the following command lines many times a day:

ant jar
ant war
ant ear

Now, admittedly Sun gets some of the credit for this because they came up with the idea of jar, war, and ear files in the first place. But once you combine those with Ant, it brings all kinds of images to mind. Kids keeping ant colonies in jars. Ants crawling into people's ears while they sleep. Giant robot ants fighting great battles with lasers and rockets... you get the idea.