During the summer months, my neighborhood is patrolled by no fewer than three ice cream trucks and also a guy selling ice cream out of a pushcart.

All of the trucks look to be small businesses. No corporate "Good Humor" trucks here. Two of them literally look like somebody just took a normal old van and slapped some ice cream stickers onto the side and put some loudspeakers on top to play "its a small world".

The third truck is more elaborately decorated. It has a big sign that says "POO ICE CREAM". Also, in Spanish: "HELADOS DE POO". I have no idea what it means. It must do pretty good business in this neighborhood, because the driver keeps coming back.